Syllabus of the EMBA in English
The structure and duration of the Executive MBA ensures that the objectives are attained. The complexity of running a business requires extensive development of the different functional areas of a business, along with the development of management skills and a strategic vision of the company.
The content of the areas is distributed as follows:
Strategic Area: 27% of overall content
Financial Area: 20% of overall content
Marketing and Sales Area: 20% of overall content
Human Resources Area: 17% of overall content
Systems and Operations Area: 16% of overall content
- Global Economic Environment
- Organisational Design
- Financial Diagnosis
- Marketing: from Idea to the Market
- Strategic Management and Innovation
- Corporate Financial Management
- Internationalisation Strategies and Global Marketing
- People and Talent Management
- Operations and Supply Chain Management
- E-Business Strategies
Development of Management Skills
- Information Systems and Business Intelligence
- Customer Relationship Management
- Cross-Cultural Management
- Management Planning and Control
- Commercial Direction and Sales Management
- Investment Valuation and Portfolio Management
- Money and Capital markets
Final Master's Project
- Leadership and Change Management
- Negotiation and Conflict Management
- Developing Strategic Plans
- Business Plan/Business Game
The Doing Business workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions.
Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc. The workshops will be conducted in Spanish or English.
Above and beyond the case studies for each of the subjects, and the experience of teachers, professionals and actual top-level managers, webinar meetings with top-level managers will be held throughout the programme. Via this platform the speakers share their entrepreneurial experience on innovation, change management and internationalisation. So far we have organised these meetings with directors of IBM, Google, Privalia, Interbrand, Warner Park and Inditex, among others. Merging business reality with a training environment, constantly reflecting on possibilities for improvement, results
in the best situation for students and speakers. This is learning from experience with the added challenge of transforming and improving the same experience.
The Programme is divided into four stages, which provide knowledge and skills for the different departments of a company. The stages match the strategic business creation process: the design of the strategy, implementation, growth strategies and strategic monitoring and control.
This programme will guide the participant through the different departments of a company, learning about the responsibilities of each area, the key concepts needed to direct them, all without neglecting the general vision for the company.
Thanks to the Executive MBA, students will learn managerial skills within one year, and will also obtain the most current, practical and innovative business skills to lead a department or company.
Once the participant has been guided through all the departments of a company, the journey will end with the Final Project, which begins after completing the first third of the programme. It runs parallel to studying in the programme and is defended a month after completing the final subject, in order for students to have a period of time dedicated to it. The Final Project will combine and use all the knowledge learned in a given situation (company, department, division, international activity or development of a new business project).