- Bachelor degree (or equivalent) from an accredited university
- One-page CV
- Two letters of recommendation
- Official university transcripts (certified translation into English or Spanish)
- English language certificate (Cambridge Proficiency, TOEFL, TOEIC, IELTS,EOI) for non-native English speakers. Not required for those having completed an undergraduate degree in English
- Duly completed application form, including all supporting documents
The Master in Corporate Communication is an intensive, one-year program divided into three periods that run from October to December, January to March and April to July. Students will be attending all course content units at our IE campus in Madrid, with a number of MediaLab sessions at our campus in Segovia.
The program comprises 4 core units and a final project which will cover the following subjects:
- Unit 1: Communication Universe
Globalization
Cultural Industries and New Technology
New Media Communications and Business
Corporate Social Responsibility
- Unit 2: Strategic Connections
Strategy
Organizational Behavior and Cross Cultural Issues
Political Communication and Media
Public Affairs
E-audience Measurement
Entrepreneurship
Srategic Marketing
- Unit 3: Communication Skills
Ethics and Corporate Governance
Message Crafting, Visuals and Multimedia
Media Relations and Training
Communication Abilities
Research Methods in Corporate Communication
Basics of Audiovisual Language
MediaLab Workshop
Workgroup Skills
- Unit 4: Communication Management
Communication Management Consulting
Internal and External Communication
Issues, Crisis and Stakeholder Management
Advertising Management
Brand and Reputation Management
Sponsoring and E-partnership Hubs
- Personal and Career Development Module
Social Networking in Professional Career, Workgroup Skills Workshop, Positive Leadership,Team Building, Design Thinking, Life Coaching .
- Final Project
Individual and team applied project which will encompass all key learnings taught out throughout the course and will require the application of oratory skills and audiovisual support.