- Evidence of completion of a Bachelor degree (or equivalent) from an accredited university. Note: Previous exposure to undergraduate-level statistics is helpful (but not required).
- Official university transcripts (certified translation into English or Spanish).
- English language certificate for non-native English speakers (Cambridge Proficiency, TOEFL, IELTS, EOI). A certificate is not required if you completed an undergraduate degree in English.
- Duly completed application form, including all supporting documents.
- Application fee 120€ (non-refundable and payable by credit card or cash).
The program includes key courses that are designed to provide students with the knowledge and practical they need to pursue a successful career. Courses from each area overlap across the 10 months, and are supplemented with leadership training so that students develop these skills throughout the program. Find below the representation of each area in content.
PROGRAM CURRICULUM
- BUSINESS & MARKETING
Market Research Landscape & Careers
Marketing Fundamentals - The Mix
Product and Services Marketing (incl product profitability and P&L)
Managing the Customer (CRM)
Branding, Advertising and Social Media
Market Intelligence, Industry Analysis & Strategy
Marketing Effectiveness and ROI
Driving Business through Market Research
- CONSUMER BEHAVIOR
Landscape and Consumer Journey
Cognitive, Emotional and Social Psychology
Consumer Identity, Personality & Well-Being
Consumer Decision Making
Psychology of the Marketing Mix
Ethnography, Anthropology & Cultural Marketing
Neuromarketing & New Trends
- PROFESSIONAL RESEARCH & ANALYTICS
Introduction to Market Research
Data Sources for Market Research
Focus Groups & In-depth Interviews (On/off-line)
Observational Methods
Surveying Consumers, Voters and Citizens
Statistics for Professionals
Quantitative Methods for Data Analysis
Market Research Panels
Web Mining, Social Media Monitoring and Listening 2.0
Industry Applications of Market Research
- LEADERSHIP & PROFESSIONAL SKILLS
Innovation, Creation and Entrepreneurship
Projects, Proposals and Negotiations
Essentials of Leadership
Influence and Persuasion
Positive Leadership
Working in Teams I
Working in Teams II
Communication Skills I
Communication Skills II
Career Networking and Strategies