IIntended for:
- Existing managers in the digital marketing industry wanting to reinforce their competencies, enhance their capabilities and strengthen their profile.
- Professionals from diverse backgrounds (financial, legal, etc) seeking to enter this sector or engaging in projects in this specific industry.
- Entrepreneurial and innovative individuals looking for the skills to create and manage their own projects in the digital marketing sector.
The Admissions Committee will consider the following:
The program is based on three face-to-face periods (each lasting between one and two weeks) and two interactive distance learning periods, providing you with a deep understanding of business and management and a specialized view in digital marketing.
The three face-to-face periods will be held at the beginning, in the middle and at the end of the program. Two face-to-face periods will be hosted in our Madrid campus and one in Palo Alto, Silicon Valley.
STRUCTURE:
- First Period
CORE COURSES
Fundamentals of Marketing Management
Financial Accounting
Management Accounting
World Awareness Seminars
Leadership Workshops
SPECIALIZED COURSES:
Campaign Management
Digital Advertising Evolution
Digital Trade Marketing & Promotion
Introduction and Trends in Online Advertising
Markets e-Research & Product e-Marketing
Metaverses and Advergaming
Search Engine Marketing
Search Engine Optimization
Virtual Companies Legal Environment
Web Straight Inputs
- Face-to-Face Period
At IE Business School we believe that business education imperatively needs to be linked to the market. Therefore, the second face-to-face period will be held in Palo Alto, Silicon Valley.