Titulados universitarios
TERM I
MCO 101 - Management Skills (3)
MCO 101 - Management Skills (3)
An introduction to the concepts of effective management in organizational settings from an individual and macro-systems perspective. Primary emphasis includes the organizational processes necessary for organizational effectiveness (planning, organizing, leading and controlling), the nature of individual and group behavior and the role of management in facilitating a mutually satisfying fit between employee needs and organizational requirements.
MCO 102 - Organizational Behavior (3)
MCO 102 - Organizational Behavior (3)
Contemporary organizational systems, structural variables and dynamics: the organization, organizational growth, effects of size and technology, emergence of new control systems, forms of organizational pathology, and directions of change in organizational pathology and directions of change in organizational forms.
MCO 103 - Managerial Accounting (3)
MCO 103 - Managerial Accounting (3)
This course provides an overview of the use of accounting information in such management functions as planning, implementation and control of costing systems. It provides the basics of managerial accounting, which is the accounting done by firms for their internal use.
MCO 104 - Marketing (3)
MCO 104 - Marketing (3)
Once the students are familiar with all the components of the marketing mix, they learn how to develop marketing strategies and prepare complete marketing plans for companies in different sectors, environments and situations, in accordance with their global policies and strategies.
MCO 105 - Quantitative Business Methods (3)
MCO 105 - Quantitative Business Methods (3)
Concepts and development of analytical model building as used in administrative decision making. Topics include: nonlinear programming, probabilistic dynamic programming, Markov chains, probabilistic inventory models, queuing theory and simulation.
MCO 106 - Negotiation (seminar) (1)
MCO 106 - Negotiation (seminar) (1)
One objective for this course is to give students self-confidence in their negotiation skills. The course helps students develop an analytical understanding of negotiations and the management of conflicts so they can become more effective problem solvers. Differences are the basis for negotiation; without them there is no need for negotiation. The need for negotiation skills arises wherever joint decision-making is necessary. The aim of effective negotiation is to create maximum value in the deal making process.
MCO 107 - Business Law (seminar) (1)
MCO 107 - Business Law (seminar) (1)
This seminar focuses on getting across a practical basic understanding of international business, contracts, the Internet and the pertinent legal issues that are raised in the real world.
Industrial Visits and Invited Managers Lectures (1)
Industrial Visits and Invited Managers Lectures (1)
Regular visits to small businesses and international companies, as well as invited managers’ lectures will familiarize students with real business life. The students will be required to present oral and written reports.
TERM II
MCO 201 - Finance (3)
MCO 201 - Finance (3)
This course provides students with a sound knowledge of the theoretical tools needed to carry out the financial analysis that acts as a basic backup in the decision-making process. The course provides as well an analysis of alternative investment projects and the preparation of corresponding budgets. It is a managerial approach to financial analysis, planning and control. Management of working capital, long-term assets and long-term financing.
MCO 202 - Human Resources Management (3)
MCO 202 - Human Resources Management (3)
The course analyses the human resource problems and issues and their translation into corporate policies, urban, cultural and legal realities in human resource matters; decisions affecting the development and management of human resources policies. Legal issues are reviewed in details.
MCO 203 - Global Economics (3)
MCO 203 - Global Economics (3)
How economic analyses can be applied to general management problems. Price theory with a strong emphasis on basic concepts and analytical tools to aid managers in making business decisions and in understanding the market system in which firms operate.
MCO 204 - Strategic Management (3)
MCO 204 - Strategic Management (3)
Strategy and its integrative role in management. Content and process models of strategy formulation. Analytical concepts, models and techniques for developing strategies for global competitive environment. Process of turning strategic intentions into action. Decisions, sturctures, systems and people required to implement different strategies in global and competitive environment.
MCO 205 - Management Information Systems (3)
MCO 205 - Management Information Systems (3)
The course focuses on the use of computerized information systems in business.The course examines data communications, information retrieval and distributed systems.
MCO 206 - Communication Skills (seminar) (1)
MCO 206 - Communication Skills (seminar) (1)
The study of the human communication process from an intercultural perspective; focusing on interactions with oneself, with one person, with a small group and within public speaking situations.This course focuses on the understanding of communication processes needed for effective oral and written communication in a business setting. Emphasis is on application of basic principles and development of skills and attitudes appropriate to business communication.
MCO 207 - Job Career Planning (seminar) (1)
MCO 207 - Job Career Planning (seminar) (1)
This course will help you to better understand and analyze your future career. It also will help you in your future job research after graduating from your MBA.
Industrial Visits and Invited Managers Lectures (1)
Industrial Visits and Invited Managers Lectures (1)
Regular visits to small businesses and international companies, as well as invited managers’ lectures will familiarize students with real business life. The students will be required to present oral and written reports.
TERM III
MEB 301 - E-Marketing Strategies (3)
MEB 301 - E-Marketing Strategies (3)
This combination lecture and hands-on lab focuses on marketing and branding essentials, banner optimization, search engine placement secrets, domain name awareness, successful email campaigns, and affiliate programs.
MEB 302 - Crafting the E-Business Model (3)
MEB 302 - Crafting the E-Business Model (3)
The term "business model" refers to how a Web site generates its revenue. This course addresses important questions such as: Which models will prove most effective for which kinds of businesses? How can each be pursued most effectively? What combinations of the pure models tend to be particularly effective and which tend to be in conflict?
MEB 303 - E-Commerce Systems Security & Firewall (3)
MEB 303 - E-Commerce Systems Security & Firewall (3)
e-Business systems inherently possess a higher degree of risk than mainstream applications, and thus require a greater degree of security. Because of this, security should be considered as a fundamental aspect of e-business design. This course outlines and analyzes the security needs of online businesses. Current tools and practices for ensuring e-business security are evaluated, and a systematic approach to e-business information security is presented.
MEB 304 - E-Commerce Business Design (3)
MEB 304 - E-Commerce Business Design (3)
The technology that enables e-commerce consists of a unique set of components. A thorough understanding of these components and the various architectures that configure them is essential to deliver appropriate solutions for internet, intranet and extranets.
MEB 305 - Electronic Commerce Business & Technology (3)
MEB 305 - Electronic Commerce Business & Technology (3)
This course begins with an introduction to e-commerce as a type of e-business. The learner is guided through e-business solutions and enterprise application integration. This course also covers e-business technologies, XML, and object technology.
Research Report (3)
Research Report (3)
Upon completion of all courses in a program, undergraduate students are
required to prepare and present a thesis as well as two final cases: one in
Marketing and a specialized case, both of which are defended in front of the
Thesis Defense Committee. Students receive instructions regarding the work
required at the start of their final year of studies.
European University (EU) es una escuela de negocios internacional que mejora el sistema educativo americano adaptándolo a la tradición europea de enseñanza universitaria. Establecida en 1973, EU ha crecido hasta convertirse en una de las escuelas de negocios más punteras y reconocidas por la excelencia académica de su facultad, alumnado y por el éxito profesional de sus alumnos.
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