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Behind a good brand image there is always good marketing. When it comes to luxury products and services, this effort is even more relevant, so it is essential to have top professionals in their field. The Master in Marketing and Luxury Business Management in Barcelona is a specialised programme aimed at training professionals to develop their responsibilities in such a highly complex and competitive area like that of the Luxury Sector.
You will learn the characteristics and specifications of the main markets in the luxury sector, you will develop the skills and abilities that will allow you to identify and implement strategies, along with the planning skills that will allow you to define objectives and resources
Access requirements for the ESERP Business School’s programmes and degrees
One of the following requirements must be met in order to access the ESERP’s Master’s & MBA programmes and degrees:
Access with work experience of more than 4 years
Access with a university degree of 180 ects credits or equivalent
3- Access requirements to obtain degrees issued by Partner Universities
The ESERP Business School offers the possibility of obtaining a double degree from the various universities and institutions with which it has established educational
Access with an official spanish university degree, or an equivalent validated degree. 180 ects credits or equivalent.
Access with an official university degree from the eu or from a university institution belonging to the ehea* 180 ects credits or equivalent.
access with an official university degree from non-eu member countries or that do not belong to the ehea - 180 ects credits or equivalent.
Access with work experience: A minimum of 4 years of work experience must be demonstrated.
FUNDAMENTALS OF MARKETING. MARKETING PLAN.
MAIN MARKETS OF LUXURY SECTOR.
MARKETING & BUSINESS. MARKETING IN INDUSTRIAL AND SERVICE COMPANIES.
RESEARCH & MARKETING SCIENCE: MARKET RESEARCH AND NEUROMARKETING.
BRANDING. CRISIS MANAGEMENT AND REPUTATIONAL RISK.
LUXURY BRAND & MERCHANDISING.
MANAGEMENT SKILLS. LEADERSHIP AND EMPOWERMENT. TEAM MANAGEMENT.
MANAGEMENT OF THE SALES NETWORK. NEGOTIATION AND KEY ACCOUNT MANAGEMENT.
DIGITAL MARKETING & E-COMMERCE.
SUPPLY CHAIN MANAGEMENT IN MARKETING.
SALES BUDGET. PRICING POLICY: PROFIT AND CONTRIBUTION MARGIN.
LEGAL TREATMENT OF MARKETING.
COMMUNICATION, PUBLIC RELATIONS AND BUSINESS PROMOTION
PRODUCTS STRATEGY AND BRAND POSITIONING: GLOBALIZATION AND DECISION MAKING..
BRANDING & CORPORATE SOCIAL RESPONSIBILITY.
GLOBAL MARKETING. NEW MARKETS AND EXPORT SUBSIDIES.
Inicio: Octubre 2020
Price: 8.400 € with 5% discount for prompt payment 7.980 €. Master included in the Tripartite Foundation's bonus programs. We have Scholarships, Aids and Financing.
Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.
Máster y Postgrado
9 meses. 60 ECTs
Financiado. Beca. Bonificado. Promoción