Master in Marketing and Sales Management

Máster y Postgrado

     

Octubre

  

12 meses. 70 ECTs

  

Financiado. Beca

Descripción

The Master in Marketing and Sales Management is designed to enable you to transform market challenges and opportunities into competitive advantages for the company. The program gives you solid training in both marketing and commercial management, as well as insight into the latest marketing trends and an in-depth understanding of the organizational aspects that generate corporate value, a key factor for the growth of any organization. 

Upon completing the tuition period in Spain, students have the option of doing a two-week residential placement at Kean University (USA).

Objetivos

Business Intelligence
Gaining a command of techniques and sources for obtaining information and an in-depth understanding of the creation of an information system for Marketing, Sales and Competitive Intelligence. Analysing the market situation, defining the different scenarios, ascertaining the opportunities and developing the marketing strategy.

Strategic Vision
Identifying opportunities, threats and possibilities for change within the company setting, directing the strategy in response to the potential sales scenarios. Getting an in-depth insight into the opportunities and risks generated by the latest trends that emerge every day, as well as adapting the company to the competitive environment.

Executive Skills
Leading and motivating teams in a globalized and multicultural setting. Understanding how the Marketing and Sales Department should related to the rest of the organization in order to enhance the company’s value.

Requisitos

Minimum of 3 years of professional experience to access the MBA.
Have a university degree or bachelor's degree

Temario

Module 1
International Marketing Decisions and Market Globalization
Strategic management of International Marketing: competition and success keys in global markets - 6 ECTS 
Performance of marketing professionals in a global environment - 6 ECTS 

Module 2
Strategic International Market Planning
Global markets: research and identification of the value proposition - 6 ECTS 
Value creation in international markets - 6 ECTS

Module 3
Value Management in International Markets
Economic and financial management of strategic decisions in international marketing - 6 ECTS 
Digital marketing in international environments - 6 ECTS

Module 4
Go To Market
Delivering international customer value - 6 ECTS 
Sales strategies and international comercialization - 6 ECTS

Module 5
Minor
Minor- 10 ECTS 

Module 6
Internship
External Internship - 6 ECTS 

Module 7
Master´s Thesis - 6 ECTS 

Salidas

  • Chief Marketing Officer (CMO)
  • Commercial Director
  • Product Manager
  • Brand Manager
  • Category Manager
  • Marketing Technician

Convocatorias

Inicio: Octubre

Financiación

EAE grants reward you with a refund of 50% of the Master in Human Resources Management enrolment fees. We strive to break down barriers. The only limits you face are the ones you impose yourself. We offer the following types of grant: Academic Excellence Grant, Executive Woman Grant, Entrepreneurship Grant and Academic Excellence Grant for people with a disability There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access. Fundación Carolina, MAEC-AECID Grants, Fundación Tripartita Study Grant, AGAUR University Loan Program

Lugares

Barcelona, Madrid

 

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Validando datos

Máster y Postgrado

     

Octubre

  

12 meses. 70 ECTs

  

Financiado. Beca


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