This program will be conducted in English.
The current business environment is evolving rapidly. Globalisation, new information technologies and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organisational aspects that generate corporative value.
Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage.
With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.
El alumno tendrá la opción, al finalizar el período lectivo en Barcelona, de realizar una estancia residencial de dos semanas de duración en Kean University (EE. UU.).
The Master in Marketing & Sales pursues the following aims:
1.DEVELOPMENT. Knowledge skills and attitudes within the marketing department. The course involves:
a) Understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company’s strategic management.
b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System.
c) Developing the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and adapting the company’s strategy according to possible scenarios.
d) Controlling the bases of the different marketing mix policies in the company.
2.NEW MARKETING AND COMMERCIAL TRENDS: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer.
3. MANAGEMENT SKILLS: To enable participants to succeed in their professional life:
a) Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment.
b) Reaching a full understanding of the organizational processes, in particular, those that allow professionals to create and improve corporate value.
c) Analysing the market situation, defining different scenarios, establishing opportunities and defining the business strategy and how to implement it.
Cronograma de ESTUDIO BARCELONA
MÓDULO 1 - Organizational Management-
Business and marketing planning process in organizations5 ECTS
Market research, information management and decision making5 ECTS
Financial impact of strategic decisions5 ECTS
Marketing in digital environments5 ECTS
MÓDULO 2 - Strategic Marketing-
Creating value in businesses5 ECTS
Delivering customer value5 ECTS
MÓDULO 3 - Strategic Market Planning-
Sales and marketing strategies5 ECTS
Managing customers and key accounts, new models of business organization5 ECTS
Business strategies for customer-centred marketing5 ECTS
MÓDULO 4 - Final Master Thesis-
Final Master Thesis15 ECTS
TOTAL CRÉDITOS70 ECTS
Cronograma de ESTUDIO MADRID
MÓDULO 1 - International Marketing Management & Market Globalization-
Strategic management of international marketing: Competition and keys to success in global markets6 ECTS
Marketing professional development in a global enviroment6 ECTS
MÓDULO 2 - Strategic International Market Planning-
Global markets: research and identification of the value proposal6 ECTS
Creating value in international markets6 ECTS
MÓDULO 3 - Management of Value in Global Markets-
Economic and financial management of the strategic decisions of international marketing6 ECTS
Digital marketing in international enviroments6 ECTS
MÓDULO 4 - Go to Market-
Delivering value to international customers6 ECTS
Sales strategies and international comercialization6 ECTS
MÓDULO 5 - Internship-
Final Master Thesis-
Final master thesis6 ECTS
TOTAL CRÉDITOS70 ECTS
ConvocatoriasInicio: Octubre 2018