You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company.
During your studies, you intensively study consumer behaviour in international markets and work on topics such as brand management, pricing and sales from a strategic and operational perspective. You discuss current topics in marketing practices and marketing research and use case studies and group work to apply the concepts you have learned to issues in practical marketing.
Studying at the IUBH supports and challenges you. Here is what you need to become part of our university.
The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:
1 - Inicio: Septiembre 2019 2 - Inicio: Abril 2020
Berlín, Bad Honnef
Bad Honnef: March / September
Berlin: April / October