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Master of Science in Marketing and Commercial Management in Barcelona

ESERP Business & Law School (Barcelona)

Máster y Postgrado

  

Barcelona

  

Octubre 2020

  

9 meses. 60 ECTs

  

Financiado. Beca. Bonificado. Promoción

Descripción

Are you interested in commerce and everything to do with this world? The Master in Marketing & Commercial Management in Barcelona will train you to master all fields in this sector. In addition, it is taught entirely in English, which will provide you with the communication skills you need to do what you like most from anywhere on the planet, since this language is the most frequently used in the business world.

You will study the importance of brand value and the different business strategies that exist to attract customers and consolidate your company in the market. You will also learn to make sales forecasts and analyse the markets so that your commercial actions pay off, both nationally and internationally.

Advertising and technological innovations will also be an important part of this Master’s Degree, as well as fairs and congresses, both fundamental in this sector. All of this with a study methodology that will allow you to train with real case studies so that you’ll know how to act when the day comes.

If you want to work in marketing and commercial management, then find out more about the Master in Marketing & Commercial Management in Barcelona, no strings attached. You’ll expand your job options and can work doing what you love.

Requisitos

Access requirements for the ESERP Business School’s programmes and degrees
One of the following requirements must be met in order to access the ESERP’s Master’s & MBA programmes and degrees:

Access with work experience of more than 4 years
Access with a university degree of 180 ects credits or equivalent
3- Access requirements to obtain degrees issued by Partner Universities
The ESERP Business School offers the possibility of obtaining a double degree from the various universities and institutions with which it has established educational
collaboration agreements.
Access with an official spanish university degree, or an equivalent validated degree. 180 ects credits or equivalent.
Access with an official university degree from the eu or from a university institution belonging to the ehea* 180 ects credits or equivalent.
access with an official university degree from non-eu member countries or that do not belong to the ehea - 180 ects credits or equivalent.
Access with work experience: A minimum of 4 years of work experience must be demonstrated.

Temario

THE FUNDAMENTALS OF MARKETING. MARKETING PLAN.
MARKETING & BUSINESS: MARKETING FOR INDUSTRIAL & SERVICE COMPANIES.
RESEARCH & MARKETING SCIENCE: MARKET RESEARCH AND NEUROMARKETING.
BRANDING, CRISIS MANAGEMENT AND REPUTATIONAL RISK.
MANAGEMENT SKILLS. LEADERSHIP AND EMPOWERMENT. TEAM MANAGEMENT.
SALES NETWORK MANAGEMENT. NEGOTIATION & KEY ACCOUNT MANAGEMENT.
DIGITAL MARKETING & E-COMMERCE.
MARKETING AND SUPPLY CHAIN MANAGEMENT.
SALES BUDGET. PRICING POLICY. PROFITS & GROSS MARGIN.
LEGAL FRAMEWORK.
PRODUCTS STRATEGY AND BRAND POSITIONING: GLOBALIZATION AND DECISION MAKING.
GLOBAL MARKETING. NEW MARKETS & EXPORT SUBSIDIES.
MASTER FINAL WORK

Convocatorias

Inicio: Octubre 2020

Financiación

Price: 7.950€ with 5% discount for prompt payment 7.552€. Master included in the Tripartite Foundation's bonus programs. We have Scholarships, Aids and Financing.

Profesores

Our professors are composed of entrepreneurs, executives and managers with extensive professional experience, as well as academic experts. Many of the ESERP professors hold executive positions and positions of responsibility in both start-ups and multinational corporations. They bring to the table their experience, perspectives and capabilities that are the result of their extensive experience in the business environment, which they apply to their lectures, thus helping to create an enriching and professional programme.

Lugares

Barcelona

Máster y Postgrado

     

Octubre 2020

  

9 meses. 60 ECTs

  

Financiado. Beca. Bonificado. Promoción


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